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項目:明目營養包
客戶:東莞35年老字號|東寶眼鏡
行業:老字號
類別:視覺策劃|創意文案|視覺設計|包裝設計|周邊設計
東莞老品牌東寶眼鏡適逢 35周年店慶,推出壹份融合其企業文化和發展歷程的產品禮盒。
客戶拒絕以畫冊、傳統禮盒、戶外廣告等慣有形式來呈現其本次的禮品與宣傳,希望乙方提供年輕化、有趣味、高端用心的視覺內容策劃與禮盒套裝設計解決方案,吸引更多年輕人關註與對品牌形象的改觀。
洞察得出東寶眼鏡的企業文化、管理模式、發展故事自帶內容與社會啟發,所以通過四個場景工作、運動、娛樂、出行的視覺元素提煉組合,還有內容文字故事的編寫,轉化成剪貼插畫、人物對話、功能物件、標誌符號、概念文案,體現壹種東寶人希望借由本次禮盒傳播“好眼睛看好東西”的理念——「明目營養包」。通過文字內容策劃編寫統領主視覺設計、包裝結構與實用功能,做到可讀、可觀、可用、可玩。