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項目:東莞青年文化
地點:東莞市文化館
類別:整體創意|展覽設計|視覺設計|周邊設計|文案
東莞青年文化受邀參加2019粵港澳大灣區公共文化產品采購會特展區,匯集了東莞6位在插畫、影視、電影、設計等各個文化領域有特別成績的青年人,集結成展。
設計創意來自日常都會去的菜市場場景來糅合6個參展人,以“文化創新 新鮮供應”為主題,分別用六樣東莞特色產品代表六位文化青年的專屬特性和專屬符號,有美食屆的扛把子厚街燒鵝、蘊含嶺南千百年民俗文化的道滘粽、見證古代商貿繁榮的橫瀝牛墟、香甜嫩滑的麻湧香蕉、傳統的廣式美食東莞臘腸、溫潤適時的東莞河鮮,碰撞交融在壹起,既本土又國際,體現年輕的鮮文化和東莞這座城市日常蘊含的設計力量。
由於場地限制並不能直接展示每個參展者的實物文化作品,所以將這些作品的文字、圖片、二維碼植入異形模切燒鵝等造型的傳單上,豎立在販賣桌上。那麽這些異形小傳單就成為“帶有產品形態的產品化”傳單,卻意外好的展示出了另外壹種觀看和體驗文化作品的可能性。