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务实而创新是东莞特有的品质,我们将日常与创意相结合,营造一种在亲切熟悉中观展的体验感,来启发观者“日常”也可以很“设计”,“周遭”也可以很“艺术”,不一定非要为新而新才是创新。从本土取材,将生活场景中经常被人视而不见的物件,例如岭南地区家里和街边大排档必不可少的“木圆桌”、代表城市更新建设改造的“竹排栅”,融入到视觉设计中,并结合整体展览空间设计,以求让观众沉浸式地融入到城市更新氛围的旧与新里去,深切感受品质城市建设过程中的变化。
同时希望让观众感受到展览的呈现形式和展示材料,也可以是很本土、很亲切、很生活,传达出展览的空间形式、材料语言也应该是设计周的一个作品,不该像展销会一样是常规惯性的速食形式的观点。岭南木圆桌给人一种开台、欢聚、集结、展示、交流的质感,是中国传统文化的重要部分,这也是做展览本应该被注重的,而不是单一单向的展示。
主视觉海报围绕“设计开台”的概念,将“木圆桌”通过几何折叠的动态设计来给观众呈现出平时常见到几近麻木的木圆桌,在形式语言、功能体验上的新视角新可能;也通过代表传统日常的木肌理质感和代表年轻创新的荧光绿相碰撞,迸发出一种新与旧的融合观感;相比深圳设计周的先锋实验,广州设计周的商业实际,本视觉设计也寓意东莞设计周应该有自己的专属特色:务实而创新。
展览由「城心诚意」和「设计新态」两大单元组成。
「城心诚意」单元聚焦城市设计前沿的新生力量,将充满活力、创意、前瞻的设计概念和设计方法带到东莞,打造城市品质文化建设的杰出样本,精选在城市设计中扮演重要组成部分的字体设计、导向系统设计、城市乡村形象设计、老空间活化设计等案例,通过整理提炼作品的前因后果,用过程解剖的方式呈现每个阶段内容和故事的推进演变。
「设计新态」单元则通过展示特邀设计师作品,展示一个关于当下形象设计、书籍设计、文创品设计等不同设计范畴的最前沿生态,以求给观众提供不同的角度去更好理解何为品质设计以及设计的价值。集结全国各地数十位卓有建树的设计师基于呈现中国前沿设计生态,展示不同地域与种类的设计面貌,共同推动设计文化在城市中更好被理解和使用。
一 个有活力的城市不应该没有设计,一个有追求的城市不应该没有细节,一个有品质的城市不应该没有人文,借由本展览为品质城市提案,从对比中学习、思考,让设计为品质城市加分发挥更大的作用,用「诚」造「城」。
谢珍奶老师说,希望一天有奶喝,就一天有设计梦。
类别:展览策划|展览设计|视觉设计|文案策划
客户:东莞市文化馆|一时半刻